ROI with Business Signs?

If you’ve been wondering if replacing your old signs would be a good investment, the answer is undoubtedly “Yes!” Signage is more than just an ornament but one of the most potent revenue-generating tools that keeps your business in front of customers 24 hours a day, seven days a week.

First Impressions Drive Decisions

Your signage is the first experience many potential customers are going to have with your business. High-quality, attractive signs indicate your business is professional and reputable; a ragged or dated sign says you don’t care that much. Studies have also shown that nearly 60% of businesses can increase their customer base with simple signs. For Sign Makers Exeter, contact //exeter.nettl.com/signs

More Eyes = More Custom

By allowing customers to clearly see and locate your company, they not only find you but also remember you! Illuminated signs allow you to catch the attention of potential clients who may not have seen your business during daylight hours, which means more sales.

Signage Works Around the Clock

While paid advertising continually demands ongoing payments, signage is a one-time cost and always-on promotion of your business. It’s working 24 hours/7 days a week, without taking breaks or asking for extra pay!

Reinforces Brand Recognition

Professional signage creates brand visibility in a professional, consistent way. Instant customer recognition: the quicker customers realise your business, then they are more likely to choose you over competitors. Familiarity breeds customer trust.

Promotes Offers and Specials

Where you are using promotional signage (sale boards, window graphics, A-frames etc), your strategic use of this should alert customers to certain deals available at that time which will prompt impulse purchase and in turn increase average transaction value.