Public speaking is an ability that requires practise to master. On their first public speaking engagement, especially a business event, there are very few people who get it right. The stakes are far higher in corporate events because good performance will rocket your career into the stratosphere, whereas poor performance can mean that you are never invited to talk publicly again.
You may have been asked to talk about a specific subject, such as the industry in which you work or leadership in general, or you may have a little more free rein over the subject you choose. For example if you work at an Accountants Chippenham way such as Chippendale and Clark you may be asked to talk about new tax regulations or the impact that the chancellor’s budget is going to have on businesses. Either way, in your presentation, you may want to think carefully about the subject, how you approach it, and what you’re trying to communicate.
Your talk should allow anything actionable to be achieved by your audience. The subject and the level of knowledge of your audience will depend on what the action is. You may want to promote more study or suggest reading materials to learn even more. Some very good business speakers, particularly if they’re relatively new to the subject, will provide a “task” for their audience, that they can take away with to complete in their own time.