It’s a new year and with it comes a clean slate to either start anew or build upon the foundation of the work you’ve previously done. Where your content marketing is concerned, we hope it’s the latter as your brand continues to grow and thrive in 2020. But maybe you’re a new company, eager to grow by leaps and bounds and stake a claim in the crowded digital marketplace.
In either case, it’s time to think about improving your content marketing. The next twelve months are going to be crucial for helping your brand succeed and there are some essential steps to take to ensure that your content is not just reaching your audience but compelling them to act in some specific way:
Yes, the prevailing notion up until now has been that shorter content is more effective at reaching your audience. After all, this is the Internet and people have very short attention spans. However, long-form content is starting to make a comeback for the very reason that you find so many voices online, a large number of them are wrong or ill-informed.
But long-form articles do a number of things that are beneficial for your marketing. It allows your reader to gain trust with your content by demonstrating that you know what you’re talking about and you are an authority on the topic. It also helps to improve your SEO (search engine optimization) because readers who visit your website remain there for longer periods of time. That has become a critical facet of scoring for placement on the most popular search engines.
Your SEO is an invaluable ally in getting the word out about your product, service, and your brand as a whole. So, use your content to help get your website where you want it to be on the search results of those users seeking you out.
Utilize popular keywords but dig a little deeper into determining more long-tail keywords that are going to help you get noticed above your competitors online.
You already know that your content can have a significant impact on your ability to get favored placement in search results pages. Unique, engaging material is important. So, place an emphasis on informing your reader instead of just slapping together multiple keywords.
If your reader finds your content via those keywords yet finds very little in the way of useful information, what good is it in the end?
These are just a few of the ways you can make your content marketing shine in 2020 and while you may fully understand the importance of this component of your online presence, you have so many other things to worry about when it comes to increasing visibility of your brand. You don’t have to go it alone, nor should you.
Many of today’s small business owners and seasoned entrepreneurs alike use a content marketing agency like motionagency.io to help them strengthen and streamline their online presence.