A small business website needs Key requirements

If you run a small business, there will probably come a time when you want your own website. Having a website can be one of your most important sales and marketing tools, making it an invaluable asset to own. Make sure you get your website right ‒ the more professional and functional your website is, the more benefits you will reap. Here are some tips for small business owners.

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Purpose

According to Forbes the first step is to decide what your website is going to do for you. It could be a static site, providing information about your services, or you may want to regularly add content, such as articles or a blog. You may also want to use your site to sell products, in which case you will need an e-commerce facility.

In addition to deciding the purpose of your website, decide who your site is aimed at and what you want to achieve from your target audience. Are you looking to increase visitor traffic, boost your business brand and reputation, or do you specifically want to drive sales?

Design

Next you need to think about the design of the website. This is one of the most fundamental areas and you should think about it carefully and Speak to an expert, which offer web design. You will be able to discuss different options and the agency will have the expertise to know and understand what works well and what does not.

When it comes to web design, the advice from Entrepreneur is to keep it simple. You have fewer than five seconds to grab someone’s attention; therefore, provide clear and simple navigation and make it easy to buy.

Promotion

Users won’t find your website if you don’t do anything to actively promote it. There are lots of ways to build traffic and make use of search engine optimisation techniques, which can make your site appear higher up the search engine listings so that it is easier for people to find you. One of the best ways to promote your site is to keep it updated and regularly add to it, making use of relevant keywords. It is also important to analyse the traffic so you know where your visitors are coming from. This includes press releases and content creation so if this is not your area of expertise then ask for some help from seo belfast agency ryco marketing who provide SEO Belfast way and will give you advice specific to you.