Top tips for a better-looking business sign

A smart, professional-looking sign can make all the difference when it comes to standing out on the high street or being remembered by customers. Whether you are rebranding or setting up shop for the first time, improving your signage can elevate your image and drive footfall.

Keep it simple and bold

Your message should be clear at a glance, with simple fonts, bold colours, and uncluttered layouts tending to have the most impact. A common mistake in business signage is trying to say too much in too little space, so focus on your business name and one core message. Clarity always wins over complexity.

Choose quality materials

First impressions count, and your sign is often the first thing a customer will see. Cheap or weathered materials can make even the best design look tired, so invest in durable, weather-resistant materials to ensure your sign looks sharp for longer.

If you are searching for signage in Exeter, look for providers that offer long-lasting finishes suitable for your location. Here, you can read more about choosing the right material for your signs.

Think about placement and visibility

No matter how attractive your design, it is ineffective if customers can’t see it. Consider where your sign will be viewed from, by pedestrians, drivers, or both, and check that surrounding trees, buildings, or poles won’t obscure it. Lighting can also make a huge difference, especially during the winter months or for businesses that are open after dark.

Reflect your brand personality

Your signage should match your brand; for example, a high-end boutique might opt for elegant lettering and muted tones, while a café or gym could opt for something livelier and more informal. Good signage Exeter from companies such as https://exeter.nettl.com/signs/ often starts with understanding your unique business identity.

Update when necessary

Over time, signs can fade, crack, or become outdated. Periodically reviewing your signage helps ensure it always reflects the quality of your services. If your logo or business colours have changed, or your old sign simply looks tired, it may be time for an upgrade.