Make your social media posts more accessible with these top tips

Social media is now a way of life. But, to stand out from the crowd, you need to find creative ways to get your posts seen. Here are some tips to help make your social media posts more accessible.

Add subtitles to videos

We’re not suggesting that you transcribe your videos, as this wouldn’t be a good use of your time. However, if you were to use AI to type up your audio, then this would significantly boost your engagement.

Speak inclusively

If you want your social media posts to be accessible, then ensure that your language is inclusive. Cut out any words, names, phrases, or sayings that might be interpreted as biased or discriminatory, and focus on being respectful. This may require education and dedication, but it’s important to make inclusivity a part of your process every time you take to social media.

Anyone who has completed a sports journalism course, like the one at //schoolofjournalism.co.uk/journalism-courses/sports, will be aware that not even famous sportspeople can get away with being disrespectful.

Use inclusive images

Inclusivity goes beyond words. Remembering that the Internet is accessible across many continents should be enough of a reminder that you need to be inclusive in the images you post. Where language might be a barrier, images speak for you, so you don’t want to exclude or discriminate.

But it’s not just cultural differences you need to be aware of. You should also consider when uploading images if your model/s represent your wider audience, including gender and age.