In this day and age, various forms of blogging are becoming increasingly popular. Most of us subscribe to or follow at least one blogger, vlogger or podcast (and if you don’t already, you should definitely consider it).
What with several people managing to turn their blogs into a successful career, it’s no surprise that thousands more have sprung up over the past few years, and they are aspiring to become well-established bloggers themselves. But just what is it that will make blogging stand out in 2017?
1. Video Content
We know that video blogging, or ‘vlogging’, isn’t exactly a new concept. Whilst there’s no clear way of pinpointing the exact moment the trend started, it had a clear increase in popularity following the establishment of the popular site YouTube in 2005, and today many popular vloggers have made a successful career from the millions of subscribers to their channel. According to research, a one-minute video is worth approximately 1.8 million words. If this is the case, we can see why so many traditional bloggers have made the jump to creating video content.
2. Mobile Browsing
With the popularity of smartphones and data packages, the number of mobile users has now begun to exceed the number of users browsing via desktop. With this in mind, it’s important that bloggers ensure their sites are mobile-friendly.
That’s not to say we should forget the importance of desktop users. For ways to build an increased desktop following, check out providers such as Professional SEO services company elevate uk
3. Redesigned Blogs
Following on from ensuring their blog is user-friendly, 2017 will be the year that bloggers will need to consider revamping their blogs altogether. The trending design is now much like a modernised landing page to a website, with recent posts scattered around. If you lack the design skills to give your blog a makeover, there are professional services to assist bloggers in making sure their site is up to date.
4. Longer Vlogs
Whilst this one may seem obvious, short posts just aren’t cutting it anymore. Longer posts – measuring 1500 or more words – are reported to get more attention from social media and encourage readers to spend more time on your blog.
Got any tips we’ve missed out? Be sure to let us know!